An article based on interview with Mr. Akhil Jain (Owner of M/S Rajesh Steels)
By Nibha Goyal, MBA-1B, PCTE, Ludhiana
When you get the business from your family, important asset you receive along with business is goodwill. Along with goodwill hard work, communication skill, customer satisfaction also contributes major part in success. Selling the quality products to customers at cheaper rates sends the customers back to you again. Organizing things by own contributes maximum in trading business. Major setback to business is given by recession in the recent past affected the sales to a great extent. Severe competition is being faced and our need to raise above that competition proves as trend setters and customer dealing leads to success. Price fluctuation is also being a great threat in the business scenario and to be handled very carefully. Continuous improvement in technology, expanding of business unit need to be taken care for gaining future success.
